Deep Dives
In-depth reports for brands, founders, and innovation teams.
These are comprehensive, commissioned or co-created, research-driven pieces designed to unpack major shifts in immersive commerce, content strategy, and platform evolution.
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Featured Titles:
- The E‑Commerce Evolution: From Brick to Click, Social Commerce, And Now Web3
- The World of Digital Fashion: Why You Should Hold Onto Your Original Fashion NFT
- Metaverse Beauty Week: Deep Dive / Insights / Takeaways
- Web3 and the Future of eCommerce
- From Blush To Blockchain: NARS’ Journey Into Web3
- Dressing for a Sustainable Future: Deep Dive / Insights / Takeaways
- The Rise of Immersive Virtual Shopping: Deep Dive / Insights / Takeaways
- From Blocks to Brands
- Influence: The Rise of Avatar Influencers
Playbooks
Tactical frameworks derived from Olivia's field-tested insights.
These are short, actionable guides based on Olivia’s experiences — ideal for those looking to apply strategy quickly and confidently.
Featured Playbooks:
Walk the Digital Runway: How L’Oréal Paris Engages Gen Z on Roblox
A deep dive into how L’Oréal built an immersive fashion experience in virtual worlds.
Transforming Film Promotion: How Universal Pictures Brings “Wicked” to Life on Roblox
Breaking down the techniques behind interactive, campaign-based brand activations.
Unlocking Engagement: How Lore Drives Immersion and Success on Roblox
Why storytelling matters and how to weave narrative into platform campaigns.
Amplifying Brand Ambassador Relationships Through AR & Immersive Worlds
Style-focused case study featuring NARS Cosmetics’ ambassador-led virtual world.