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By 2030, the Metaverse will shift from novelty to necessity. Interoperability will allow identities and digital items to flow across platforms. For retail, this means products won’t just be physical digital fashion assets will become a standard complement to physical items. Owning a luxury bag may automatically include a digital twin usable in immersive spaces, while loyalty tokens and product passports extend the product lifecycle across resale and digital ownership.

Younger generations already invest in avatar skins and phygital experiences; in five years, this behavior will define mainstream commerce. LIVVIUM anticipates that digital fashion will become a primary driver of both sustainability (reducing wasteful sampling) and cultural engagement (owning items that are worn both IRL and URL).

AI will be the connective tissue that makes the Metaverse interoperable. Instead of relying on human developers to manually align data sets, formats, or avatar standards, AI can act as a translator between platforms. For example, one platform’s AI could "talk" to another platform’s AI to resolve compatibility issues, enabling digital assets like NFTs, avatars, or product passports to be used seamlessly across ecosystems. This automation could finally deliver the true promise of the Metaverse: a fluid environment where users carry identity, items, and experiences across multiple virtual worlds.

For digital fashion, this is transformative. Today, a digital outfit bought in Roblox cannot automatically be worn in Fortnite or Zepeto. With AI, assets could be reformatted and translated seamlessly between ecosystems, allowing fashion brands to design once and distribute everywhere. AI also accelerates design pipelines by generating 3D garments, personalizing avatar styling, and simulating fabrics in virtual spaces. This makes digital fashion scalable for both mass-market and luxury brands. In the long run, AI ensures that digital fashion becomes more than novelty — it becomes a universal language of identity and ownership across the Metaverse.

According to Olivia Lee, while many experiences online have transformed from the rise of social media and live streaming, to new forms of digital payments and social commerce the core online shopping journey remains surprisingly static. Most e-commerce sites still present a one-way, solo browsing experience where designers dictate what customers see and how they see it. Personalization is limited, interaction is minimal, and shopping often feels transactional rather than engaging.

This is why Olivia believes in the adoption of immersive commerce creating shopping that is interactive, participatory, and personalized and eventually, the Metaverse, where shopping becomes social, experiential, and deeply connected to identity. For her, the future of commerce is not flat screens but layered experiences that merge utility, storytelling, and community.

Retail brands exploring immersive commerce often start with gaming platforms where communities are already active. Some of the top options include:

• Roblox: Highly popular with Gen Z and Gen Alpha, offering brands tools to build interactive worlds, launch digital fashion, and host events.
• Fortnite (Epic Games): Known for its cultural collaborations and massive user base, ideal for large-scale brand activations.
• Minecraft: Strong for educational and creative activations, with a global community that values co-creation.
• Zepeto: Particularly popular in Asia, enabling avatar-based fashion and beauty experiences.
• Spatial & Sandbox: More niche but growing, offering Web3-native integrations like NFTs, tokenized access, and phygital experiences.

The right platform depends on a brand’s audience and goals. LIVVIUM helps brands decide where to play, whether it’s mass visibility on Roblox or experimental phygital storytelling in Sandbox.

No Web3 and the Metaverse are related but not the same. Web3 is about the technology of decentralized ownership (blockchain, tokens, wallets), while the Metaverse is about immersive digital experiences (3D spaces, avatars, social interaction). They often overlap for example, NFTs can be worn inside virtual worlds but they operate independently. You can have a Web3 project with no immersive environment, and you can have a Metaverse experience that doesn’t use blockchain.

Not necessarily. Digital fashion can exist off-chain, such as AR filters, gaming skins, or 3D design assets used in retail. Putting digital fashion on-chain (as NFTs or tokenized items) adds benefits like verified ownership, resale, and interoperability across platforms. Whether it needs to be on-chain depends on the brand’s goals: marketing engagement vs. long-term asset utility.

No but some things benefit from being on-chain. Ownership, authenticity, and transferability are the strongest cases. For example, product passports on-chain ensure transparency and anti-counterfeiting, while tokenized loyalty ensures rewards can’t be altered or revoked arbitrarily. For purely experiential campaigns, off-chain may be simpler. LIVVIUM guides brands in making these choices strategically, avoiding unnecessary blockchain complexity while unlocking value where it matters.