A Phygital Fashion Launch
- What We Did: NFC x AR x VTO x DPP x Digital Twin
- Outcome: Turned one t-shirt into a wearable, scannable, ownable brand system
- Tools Used: AI Sizing, VTO, Snap Lens Studio, 3D Store, Shopify, NFC, AI Catalog Imagery, LIVVinsights Beta
- Use Case: Retail storytelling, immersive product, secondary market readiness
Coming Soon: 4 Pilot Case Snapshots
Pilot
Pilot #1
Pilot #2
Pilot #3
Pilot #4
Industry
Mid-Market Apparel
Mid-Market Apparel
Cross-Border Retailer
Fashion Capsule Launch
Tools
AI Sizing + VTO
AI Catalog Imagery
Sizing + 3D Store
AR Print + DPP
Status
In Progress
In Progress
In Progress
In Progress
Want to be featured?
We work with brands who want to test, learn, and lead. Our pilots are fast, founder-supported, and outcomes-driven.
Case Study: Menswear Brand | Retail Stores Pilot
Problem:
In-store fittings relied on manual guesswork and inconsistent measurement methods, making ready-to-wear purchases a risk for both customers and staff.
Ready-to-Wear Accuracy
Over 1,300+ in-store measurements verified against tailor data.
Average deviation: waist 4 mm | hip 2 mm | inseam 8 mm | < 2.5 % outliers.
Validation: Measurements manually confirmed by in-store tailors.
Outcome: AI sizing achieved 97 % accuracy, ensuring a near-perfect fit experience for ready-to-wear and made-to-measure customers.
“At Imersive, we don’t estimate, we measure. Millimeter-level accuracy verified against human tailors.”
– Roshan Raju, CEO, Imersive
Case Study: Healthcare & Workforce Supplier | Nursing College Rollout
Problem:
Manual uniform fittings created bottlenecks in large institutions, consuming staff hours and delaying distribution.
Uniform Sizing at Scale
300+ uniforms scanned and fitted in a single day.
Reduced manual fitting time from days to hours.
Fit accuracy > 85 % on first pass; 90 % after XS size added.
Delivered consistent measurements for mass-issue garments (scrubs, lab coats).
Outcome:
AI sizing improved rollout efficiency by 4×, saving hours of administrative coordination.
“AI sizing replaces manual measuring for workforce outfitting, saving hours per batch.”
– Roshan Raju, CEO, Imersive
Independent pilot findings provided by Imersive (2024–2025)
Case Study: Women’s Apparel Brand | Online Integration Pilot
Problem:
Online shoppers lacked trust in product fit, leading to low conversion and high return rates.
E-Commerce Conversion Impact
Women’s Apparel Brand | Online Integration Pilot
50,000+ site visits during pilot.
89 % of shoppers who used AI Sizing added to cart.
Predictive insight: sizing interaction is a top conversion signal.
Outcome:
Confidence in fit directly translated to conversion growth, proving AI sizing’s measurable impact on e-commerce performance.
“When shoppers size themselves, they buy with confidence. AI sizing increases add-to-cart probability by 89 %.”
– Roshan Raju, CEO, Imersive
Independent pilot findings provided by Imersive (2024–2025)
Bring These Results to Your Brand
LIVVIUM is Imersive’s authorized solutions partner for Hong Kong and Asia.
We help brands localize and implement AI sizing and smart cataloguing tools that drive measurable performance.